Apple Announces New iPod Lineup

For anyone who’s followed the rumors and speculation leading up to today’s announcement, there really wasn’t anything all too surprising: the “classic” iPod got it’s usual size upgrade, the Nano gained some weight; and, as everyone expected, the new kid on the block is the Touch, an iPod-only iPhone. However, despite the fact that nothing Apple did today was all too stunning, Apple fans everywhere still went wild as usual.
Like most of these things, the keynote started off pretty tame and got more exciting as it went along – albeit only a little. Apple CEO Steve Jobs spent the first few minutes praising the success and popularity of the iTunes music store, and then got down to business.
Ringtones
The first announcement was met with quite some applause. Apple will now – finally – allow iPhone owners to customize their ringtones. Amusingly, the applause quickly died down when everyone realized how ludicrous Apple’s ringtone customization system really is. If you want to make your favorite tune into a ringtone, you’d better hope that it’s one of the 500,000 “participating songs,” because if it’s not, you’re simply out of luck. And if you manage to find a tune you like, you’ll have to pay another 99 cents on top of the song price to actually make it into a 30-second ringtone. So, do you still want that custom ringtone?
The New Shuffle…huh?
After a little more iPod praise, Steve was ready to “start out easy” with the new “refreshed” iPod Shuffle. It took me a while to figure out what was new with this model: Was it the design? No. Maybe the size? Nope, same old. Steve’s ego? Possibly. Oh wait, it’s the color!
All Apple did to the Shuffle was give it a new paint job. The player now comes in silver, blue, green, purple, and (Product) Red. It still only holds 240 songs (on 1GB), and it still costs $79.




